I'm trying to figure out why this series of McDonald's ads is irking me so much. You know the ones. Somebody does something mindbendingly stupid - trying to dig an escape tunnel via a wall in an office building, using a pool cue to make a golf shot, whatever - then this dude who looks very, very, very, VERY vaguely like Eddie Murphy back when he thought he could be a huge pop star raises his eyebrows, smugly says "Looks like somebody missed Snack Time," then bites into one of those Mickey D's chicken-lettuce-pita wraps as if to indicate that he's way above everyone else who choses not to shell out for some overpriced piece of fast-food toxic waste at any time that isn't breakfast, lunch, or dinner. Dude, if you're so brilliant, why are you hanging out with these fools? Why haven't you taken over the world already? Why haven't you formed a Snack Time cult and/or pyramid scheme with books and seminars and Snack Time Kool-Aid? Why do I even care about this? Why did I post that photo? When I did I turn into Joe MacLeod?
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